| FA-251663-17 | Research Programs: Fellowships for University Teachers | Marcia Chatelain | Restaurant Ownership and Civil Rights History in Chicago | 9/1/2017 - 8/31/2018 | $50,400.00 | Marcia | | Chatelain | | | | University of Pennsylvania | Washington | DC | 20057-0001 | USA | 2016 | African American History | Fellowships for University Teachers | Research Programs | 50400 | 0 | 50400 | 0 | A book about the complicated history of McDonald's, the National Black McDonald’s Operators Association, and inner-city African Americans.
Burgers in the Age of Black Capitalism: How Civil Rights and Fast Food Changed America uncovers the precise moment in which McDonald’s transformed itself from a suburban oasis for white families to enjoy offerings from a three-item menu, to a ubiquitous presence on the busiest corners of urban America. Essentially, this is the story of the racial turn in fast food. While health warriors fight an army of trans fats, value meals, and splashy advertisements, few have considered how fast food planted its flag so firmly into the racially segregated battlefields of this conflict. The stakes are high for this story, told by a historian and of broad relevance to a variety of scholars in American history, food studies, urban studies, and civil rights. |