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Grant number like: TR-50286-11

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TR-50286-11Public Programs: America's Media Makers: Production GrantsFilmmakers Collaborative, Inc.Henry Ford and the American Dream9/1/2011 - 10/31/2012$600,000.00Sarah Colt   Filmmakers Collaborative, Inc.MelroseMA02176-3933USA2011U.S. HistoryAmerica's Media Makers: Production GrantsPublic Programs60000006000000

Production of a two-hour film that explores the life of Henry Ford, America's pre-eminent businessman and one of the most influential Americans of the 20th century.

This is a request to the NEH for funds to support the production of "Henry Ford and the American Dream", a two-hour film to be produced by Sarah Colt with the FILMMAKER’S COLLABORATIVE and a commitment for a national PBS broadcast from AMERICAN EXPERIENCE. The film explores the life of America’s pre-eminent businessman, and one of the most influential Americans of the twentieth century. It tells the story of Ford’s role in the creation of the Model T; the assembly line, which revolutionized the industrial world; and the Five Dollar Day, which laid the foundation for a prosperous American middle class. It examines Ford’s role in shifting the American understanding of “the pursuit of happiness” to embrace consumption, and as a master publicist who transformed the uses of celebrity. It also explores the dark side of Ford, including his vehement anti-Semitism, ill-treatment of workers, militant anti-unionism, and his devastating cruelty to his son.