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Grant number like: FA-55525-10

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Catherine Benamou
Regents of the University of California, Irvine (Irvine, CA 92617-3066)

Fellowships for University Teachers
Research Programs

[Grant products]

$50,400 (approved)
$50,400 (awarded)

Grant period:
7/1/2010 – 6/30/2011

The Electronic Embrace: Transnational Television and Its Latina/o Diasporic Audiences

My second book project involves a multi-phase, multi-site study of the transnational and local transmission of Spanish- and Portuguese-language television, and the role of these media in shaping Latina/o diasporic identity and enfranchisement at the turn of the new millennium. The study is being carried out within predominantly migrant Latina/o communities in four urban settings: Detroit, Los Angeles, Miami, and Madrid. Modes of viewer engagement and interpretation are being analyzed in dynamic relation to what anthropologist Arjun Appadurai has called "mediascapes" (Appadurai, 1997) at these sites, with special attention to the construction of gender and class relations, language orientation, ethnicity, and national origin as they are figured within media discourse, and as they enter into tension with the popular consumption of media texts.