Ross Melnick
University of California, Santa Barbara (Santa Barbara, CA 93106-0001)
FA-58552-15
Fellowships for University Teachers
Research Programs
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[Grant products][Media coverage]
Totals:
$50,400 (approved)
$50,400 (awarded)
Grant period:
7/1/2015 – 6/30/2016
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Hollywood's Global Exhibition Empires, 1925-2013
"Screening the World: Hollywood's Global Exhibition Empires" is the first political, cultural, and industrial history of Hollywood's foreign ownership and operation of hundreds of motion picture theaters in Asia, Africa, Europe, Australasia, and South America from 1925 to 2013. Hollywood's global exhibition empires maintained a frequently fraught, often lucrative, and at times violent and politically adverse relationship with audiences, distributors, exhibitors, and politicians around the world. These American-run cinemas were, after all, not merely outposts for the exhibition of Hollywood films; they were also cultural embassies designed to attract local audiences to American films and movie-going practices. As new Paramount, MGM, Warner, and Fox theaters opened around the world, Hollywood not only dominated the content on the screen but increasingly owned the screens themselves.
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