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Products for grant FA-50556-04

To Be All That You Can Be: Recruiting the All Volunteer Military
Beth Bailey, Temple University

Grant details:

America's Army: Making the All-Volunteer Force (Book) [show prizes]
Title: America's Army: Making the All-Volunteer Force
Author: Beth Bailey
Abstract: America’s Army is the story of the all-volunteer force, from the draft protests and policy proposals of the 1960s through the Iraq War. It is also a history of America in the post-Vietnam era. In the Army, America directly confronted the legacies of civil rights and black power, the women’s movement, and gay rights. The volunteer force raised questions about the meaning of citizenship and the rights and obligations it carries; about whether liberty or equality is the more central American value; what role the military should play in American society not only in time of war, but in time of peace. And as the Army tried to create a volunteer force that could respond effectively to complex international situations, it had to compete with other “employers” in a national labor market and sell military service alongside soap and soft drinks.
Year: 2009
Primary URL:
Primary URL Description: Harvard University Press website
Secondary URL:
Secondary URL Description: WorldCat e-book entry
Publisher: Harvard University Press
Type: Single author monograph
ISBN: 9780674035362

"The Army in the Marketplace" (Article) [show prizes]
Title: "The Army in the Marketplace"
Author: Beth Bailey
Abstract: In 1973 the United States abandoned the draft in favor of an all-volunteer military, despite the warnings of the House Armed Services Committee that such a force could be achieved only through a draft. The primary mover behind the shift to a volunteer force was neither public discontent nor youthful protesters, but a group of free-market economists surrounding Richard M. Nixon. Beth Bailey analyzes the move from a troubled military system based on the obligations of (male) citizenship to one that relied on market logic and on sophisticated marketing campaigns that pinpointed the supposed psychological needs of America's youth and promoted military service as a way to fulfill them.
Year: 2007
Primary URL:
Primary URL Description: Journal of American History website, June 2007 issue
Periodical Title: Journal of American History

“A Political History of the All-Volunteer Army,” (Article)
Title: “A Political History of the All-Volunteer Army,”
Author: Beth Bailey
Abstract: When the United States moved to an all-volunteer force (AVF) in 1973, the military was forced to compete in the national labor market without the cushion of conscription or draft-motivated volunteers. The Army, which needed to attract more than 20,000 recruits each month, turned to market research and advertising, began internal reform, and offered new benefits, portraying military service as opportunity rather than obligation. The turn to the labor market had political implications. As women and African Americans joined the military in unprecedented numbers, the Army served as a site of social experimentation, directly confronting the social change movements of the 1960s or 1970s and their legacies. Because an AVF requires high reenlistment rates and family-oriented benefits help retain soldiers, army dependents have come to far exceed army members, with implications for deployment, morale, and cost. And defining military service as labor market opportunity rather than citizen’s obligation is a critical shift in political definitions of citizenship.
Year: 2011
Primary URL:
Primary URL Description: Political Science journal homepage
Format: Journal
Periodical Title: The Forum
Publisher: bepress

“Teaching the JAH: The Army in the Marketplace,” (Web Resource)
Title: “Teaching the JAH: The Army in the Marketplace,”
Author: Beth Bailey
Abstract: Resources for using "The Army in the Marketplace" in the classroom: additional essays, images, and potential assignments.
Year: 2007
Primary URL:
Primary URL Description: JAH website link to "Teaching the JAH"

"Soldiering as Work: The All-Volunteer Force in the United States" (Book Section)
Title: "Soldiering as Work: The All-Volunteer Force in the United States"
Author: Beth Bailey
Editor: Erik-Jan Zurcher
Abstract: Part of a three-year international project through the International Institute of Social History to analyze the military as labor.
Year: 2013
Publisher: I.B. Tauris
Book Title: War and the Soldier: A History of Military Employment in Europe, America, the Middle East and Asia, 1600-2000

Beth Bailey on her Book America's Army (Blog Post)
Title: Beth Bailey on her Book America's Army
Author: Beth Bailey
Abstract: Blog entry, in Rorotoko format, on America's Army
Date: 3/17/2010
Primary URL:
Primary URL Description: the blog entry
Blog Title: Rorotoko