Research Programs: Summer Stipends

Period of Performance

5/1/2016 - 6/30/2016

Funding Totals

$6,000.00 (approved)
$6,000.00 (awarded)

Advertising for US Army Volunteers since 1914

FAIN: FT-249230-16

Jessica L. Ghilani
University of Pittsburgh, Greensburg Campus (Greensburg, PA 15601-5804)

Research and manuscript revisions leading to publication of a book on the history of twentieth-century recruitment advertising by the U.S. Army.

"Selling Soldiering: Advertising for US Army Volunteers since 1914" is a book publication under contract with University of Iowa Press. In it I argue that the origins of volunteer military recruitment strategies and sales pitches can be detected deep into the history of 20th century conscription, before the draft's overturn in 1973. I reveal that recruiting appeals made to women as well as to other targeted demographic groups depended more on the surrounding social and political contexts than the recruitment model used to fill military ranks. Advertisements for army service served significant public relations purposes beyond just that of filling ranks. I examine the cultural influence of army advertisements on the civilian public's perceptions, the recruited soldiers' expectations, and the enlisted soldiers' experiences of military service. Such representations deeply inform public opinions, assumptions, and notions of civic obligation over time.

Media Coverage

National Communication Association Website (Media Coverage)
Publication: NCA Member News: Awards
Date: 9/27/2016

Movers 3-27-16 Education (Media Coverage)
Publication: Herald Standard
Date: 3/27/2016

Professor Ghilani Receives Funding for New Book (Media Coverage)
Author(s): Ashley Bradford
Publication: The Insider
Date: 4/19/2016

Pitt-Greensburg Professor Receives Prestigious, Competitive NEH Summer Stipend Grant (Media Coverage)
Publication: Westmoreland Times
Date: 3/26/2016