Open-access edition of "Profit over Privacy" by Matthew Crain

FAIN: DR-290424-23

University of Minnesota (Minneapolis, MN 55455-2009)
Douglas M. Armato (Project Director: July 2022 to January 2025)

An open-access digital edition of "Profit over Privacy: How Surveillance Advertising Conquered the Internet" by Matthew Crain.

Associated Products

Profit over Privacy: How Surveillance Advertising Conquered the Internet (Open Access eBook or Collection)
Title: Profit over Privacy: How Surveillance Advertising Conquered the Internet
Year: 2023
ISBN: 9781517905040
Publisher: University of Minnesota Press
Author: Matthew Crain
Abstract: The contemporary Internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. Crain’s book is a history of advertising and Silicon Valley business culture in the 1990s and early 2000s showing how we came to be in this position. His history details how advertisers and marketers adapted to the existential threat of the Internet and marshalled venture capital to develop the now-ubiquitous business model called “surveillance capitalism.”
Primary URL: https://manifold.umn.edu/projects/profit-over-privacy
Primary URL Description: Manifold
Secondary URL: https://doi.org/10.5749/j.ctv20zbktm
Secondary URL Description: JSTOR
Type: Single author monograph

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