Consuming Childhood/Laboring Children: India’s New Global Generation

FAIN: FT-53530-05

Jyotsna -. Kapur
Southern Illinois University (Carbondale, IL 62901-4302)

I propose to use the summer stipend to write the first two chapters of a book-length manuscript based on my research in India on the growing market in global consumer culture and the socialization of Indian children as the new global generation. My data includes cultural texts, market surveys, and interviews. The methodological approach is a combination of textual analysis of children’s television, commercials, and popular Bombay film; the political economy of children’s marketing; and social history and theory that will contextualize these developments in globalization. Chapter One will review the theoretical debates on globalization from the standpoint of class, gender, and nation. Chapter Two will be a textual analysis of contemporary children’s television.