Looking Forward by Looking Back: Expanding Audience Engagement Through Digital Public Programming

FAIN: ZPP-283313-22

Colonial Williamsburg Foundation (Williamsburg, VA 23185-4138)
Beth Kelly (Project Director: May 2021 to October 2025)

Production of digital content for educators and students with three recently established positions.

Colonial Williamsburg is committed to being a world leader in history and civics education and programming in order to fulfill our mission, "that the future may learn from the past," providing high impact learning experiences for our audiences, both online and onsite. Production of digital content is a major organization goal, identified by our senior leadership and endorsed by the Board, and we intend to build upon our most recent "Explore From Home" initiative, launched during the COVID pandemic in March 2020, by keeping three recently established positions that create, maintain and enhance the Foundation's digital programs for the public. Each of these positions was created during the pandemic in order to launch an robust online offerings in the short term. Due to their enormous success, we hope to retain all three -- the Digital Content Manager, Digital Content Producer and Digital Content Technician -- to create and support digital content full-time, not simply on an ad hoc basis.