Breaking Boundaries: Reaching New Audiences via Enhanced Virtual and Hybrid Programming

FAIN: ZPP-283489-22

Historic Deerfield, Inc. (Deerfield, MA 01342-0321)
Laurie Nivison (Project Director: May 2021 to July 2022)
Danae DiNicola (Project Director: July 2022 to October 2025)

Expansion of virtual and hybrid programming.

Determined to build on its early successes with virtual programming, Historic Deerfield now looks to build the digital infrastructure necessary to effectively manage and deliver humanities-rich digital content to worldwide audiences on an ongoing basis. At the same time, as the pandemic eases and the museum moves towards greeting on-site visitors more regularly, Historic Deerfield must also deliver its programs to those who wish to visit Deerfield in person. Thus, the museum intends to refine its virtual program delivery and expand to include hybrid programming options as well. This requires hiring additional staff, namely a new Digital Engagement Specialist (DES), who will implement the museum’s virtual programming strategies and provide direct support for existing audience outreach efforts. HD will also continue to refine existing internal processes and systems, which will enable the museum to more efficiently and effectively respond to the needs of its audiences.